DOZ Marathon Łódź in Partnership with PZU
‘DOZ Marathon Łódź in Partnership with PZU’ is the most recent CSR initiative pursued by Pelion. The first ‘Łódź Marathon Dbam o Zdrowie’ was held in Łódź on June 5th 2011 as a joint project of the city of Łódź, the Apteki Dbam o Zdrowie pharmacies and Pelion S.A. Hanna Zdanowska, the President of Łódź, was honorary patron of the event. The partnership agreement was made for a period of five years. ‘DOZ Marathon Łódź in Partnership with PZU’ is an exceptional sporting and social event. The idea behind the event modelled on the famous London Marathon is to promote healthy lifestyle and physical activity, and to foster modern philanthropy.
The third edition of the Marathon was held on April 14th 2013. For the first time, when enrolling for the event, runners could make voluntary donations to four organisations partnering with the DOZ Dbam o Zdrowie Foundation, the Marathon’s social partner, including the Hospice Foundation, the Stroke Foundation, the Synapsis Foundation and the Łódź Archdiocese Caritas. The amount raised from these donations was doubled by the DOZ Dbam o Zdrowie Foundation. In 2013, Karolina Jarzyńska-Nadolska became DOZ Marathon’s grant holder.
The fourth edition of the Marathon, held on April 13th 2014, was record-breaking, both in terms of turnout and contribution, as more than PLN 50 thousand was raised and donated to charities. The Marathon’s partnering organisations were chosen from among the winners of the grant contest organised by the DOZ Dbam o Zdrowie Foundation, and include the Hospice Foundation, the LIVER Association for Helping Sick Children, the ‘J-elita’ Polish Association Supporting People with Inflammatory Bowel Diseases, and the United Way Foundation. Runners taking part in the Marathon could also start individual and group charity collections to support those under the Foundation’s care at the siepomaga and domore websites. In total, sixteen such collections were held. The Marathon’s charitable aspect is underscored by the ‘Together We Can Accomplish More’ slogan.
Its fifth jubilee edition was held on April 19th 2015. As usual, when enrolling for the event runners could support one of the Marathon’s four partnering organisations: the LIVER Association for Helping Sick Children, the ‘House in Łódź’ Foundation, the ‘SPARK’ Foundation or the St. Brother Albert Aid Society. As always, the DOZ Dbam o Zdrowie Foundation was the event’s social partner, doubling the amount donated by runners. During the Marathon, participants could for the first time join the ‘Share a kilometre’ campaign organised by PZU, the Marathon’s partner.
The sixth DOZ Marathon Łódź in Partnership with PZU was held on April 17th 2016, with the ‘House in Łódź’ Foundation, the ‘SPARK’ Foundation, the St. Brother Albert Aid Society and (for the first time) the SOS Children’s Villages association as partners. It was those organisations that runners could support by donating any amount in excess of PLN 5 on enrolling for the Marathon. Once again all participants of the runs, the fair and the DOZ Picnic could join the ‘Share a kilometre’ project organised by PZU.
DOZ Marathon Łódź in Partnership with PZU is an annual three-day event with a number of accompanying events and attractions for both runners and their supporters, including the Kids’ Run, the Breakfast Run with Polish sports stars, an open-air family event with medical check-ups, as well as a fair for exhibitors and partners.
In recognition of the highest organisational standards at the DOZ Marathon Łódź in Partnership with PZU, the event was awarded the IAAF (International Association of Athletics Federation) Road Race Silver Label in 2014 and Road Race Gold Label in 2015. In addition, the DOZ Marathon Łódź in Partnership with PZU was the first running event in Poland to receive a five-star certificate of the European Athletics Federation, confirming that it is organised to the highest standards. Another proof of appreciation came when Łódź was chosen to host Poland Women’s Marathon Championships.
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