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Pelion's activities



Pelion started its retail sales business in 2004 and in 2008 a decision was made to hive it off into a separate business line. This segment comprises retail brands in Poland and Lithuania. The Polish brands include DOZ Apteki dbam o zdrowie, DOZ Drogerie and Natura beauty stores, in Lithuanian, the brands are Gintarine Vaistine and Norfos Vaistine (both pharmacy chains), and Limedika (pharmaceutical wholesaler). On the Lithuanian market, Pelion also cooperates with partner pharmacies of the Baltijos Vaistiniu Grupe. The company operates e-pharmacies - in Poland and in Lithuania - which come as an extension of it's pharmacy and beauty store offering aviable in traditional delivery channels. In 2015 beauty e-store was also launched.

                        DOZ Apteka    

DOZ S.A. cooperates with Poland’s largest chain of modern pharmacies, operating under the joint brand of DOZ Apteki dbam o zdrowie. In line with the motto ‘Patient in the Centre of Attention’, DOZ Apteki dbam o zdrowie pharmacies build their sustainable competitive advantage in the market based on top-quality customer service and professional pharmaceutical care, attractive prices, the broadest product mix, as well as fully availability of drugs.

DOZ.PL is Poland’s largest website devoted to health and healthy lifestyle, with an online pharmacy functionality. Patients can choose from more than 20,000 products, the widest selection in the market. Every month is visited by several million people.


In 2014, Pelion’s retail arm was expanded to include the beauty segment, with Natura as it's flagship brand. The Natura chain consists of nearly 300 beauty stores located in both cities and towns. Its customers can choose from a wide range of make-up and body care products, as well as cosmetic accessories. Natura’s offering features both household-name brands and private labels.

The company’s strategy is focused on promoting Polish manufacturers and an increasing range of locally manufactured own brands. The Natura chain’s distinctive feature is its well-defined profile of specialist beauty stores and professional advice from personnel.

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Gintarine vaistine

In Lithuania, sales are handled by a local company UAB NFG, controlling approximately 330 own and franchise pharmacies under the Gintarine Vaistine and Norfos Vaistine brands, and working with nearly 140 BVG partner pharmacies. The company has a market share of over 20% in terms of the number of operated pharmacies, and over 30% together with partner pharmacies, which makes it the leader of the Lithuanian market. The offering on the Lithuanian market includes unique sales and marketing schemes to improve the availability of pharmaceuticals for selected target groups, such as young mothers and babies (the Mazylio programme) or people suffering from cardiovascular diseases (the Cardio programme). The Gintarine Vaistine pharmacies also participate in Lithuania’s largest loyalty scheme (Milimausia).


In addition to the retail network, UAB NFG is the owner of Limedika, a leader in wholesale distribution of pharmaceuticals.

See other areas of Pelion's activities:

Hospital supplies
and logistics services
Other business

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